Wednesday, 27 July 2016

Predictive Intelligence - A New Era

In today's business environment of intense competition, every professional accounting firm is always angling for an advantage over rival firms. If you're one of the top personnel of such a firm, that means you're always on the lookout for new business opportunities.

For every external event that pops up, whether it's new tax legislation, new guidelines on financial reporting standards, the results of a court case, or new listed company requirements, you'll want to see how you can make use of these events to find opportunities to serve both existing and potential clients.

Such a process could take ages, because, let's face it, every customer is different. You'd have to go through your client database to determine whether any of them are impacted from these latest developments and decide how best you can help your client. It's a time-consuming task.

Wouldn't it be great if there was a way that you could simplify that decision-making? Where you could have a system that could match those events to the customers impacted from the events and help narrow down those options?

Predictive intelligence does that. By crunching the data and coming up with valuable insights and opportunities for you, as well as matching those opportunities to the right customers, it frees you from having to work through the data, leaving you more time to work on your value-added services.

Predictive intelligence helps professional accounting firms to be more proactive. With the help of predictive intelligence, a firm can actually build a business case for the companies impacted and present a proposal in advance, rather than wait for a customer to come to them for help.

By being proactive, you are able to illustrate a greater sense of awareness by preempting and anticipating what a client will need before the client realises they need it. You can react faster than other firms and be the first to offer help to a client. Once the client realises this, your value to them will increase tenfold.

It's a fast-paced business world we live in, Change continues to happen, and businesses must continue to evolve. You can help them, but you need to act quick. And that's where predictive intelligence comes in.

Predictive Intelligence. The future of doing business is here. Don't get left behind.

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